BA9209 International Business Management Notes for MBA 3rd Semester BA9209 IBM Notes

BA9209 International Business Management Notes for MBA 3rd Semester BA9209 IBM Notes

BA9209 International Business Management Notes for MBA 3rd Semester BA9209 IBM Notes , Lecture Notes

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Anna University Notes for BA9209 International Business Management is given below for download. BA9209 International Business Management Notes download for MBA 3rd Semester is provided. Lecture Notes, Subject Notes and Unit Wise Notes for BA9209 International Business Management is provided. here Content of BA9209 (syllabus ) and also notes for BA9209 IBM Notes is given.


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Content of BA9209 Notes :

BA9209 INTERNATIONAL BUSINESS MANAGEMENT

UNIT I INTRODUCTION
International Business –Definition – Internationalizing business-Advantages –factors causing
globalization of business- international business environment – country attractiveness –Political,
economic and cultural environment – Protection Vs liberalization of global business
environment.

UNIT II INTERNATIONAL TRADE AND INVESTMENT
Promotion of global business – the role of GATT/WTO – multilateral trade negotiation and
agreements – VIII & IX, round discussions and agreements – Challenges for global business –
global trade and investment – theories of international trade and theories of international
investment – Need for global competitiveness – Regional trade block – Types – Advantages
and disadvantages – RTBs across the globe – brief history.

UNIT III INTERNATIONAL STRATEGIC MANAGEMENT
Strategic compulsions-Standardization Vs Differentiation – Strategic options – Global portfolio
management- global entry strategy – different forms of international business – advantagesorganizational
issues of international business – organizational structures – controlling of
international business – approaches to control – performance of global business- performance
evaluation system.

UNIT IV PRODUCTION, MARKETING, FINANCIAL AND HUMAN RESOURCE
MANAGEMENT OF GLOBAL BUSINESS
Global production –Location –scale of operations- cost of production – Make or Buy decisions –
global supply chain issues – Quality considerations- Globalization of markets, marketing
strategy – Challenges in product development , pricing, production and channel management-
Investment decisions – economic- Political risk – sources of fund- exchange –rate risk and
management – strategic orientation – selection of expatriare managers- Training and
development – compensation.

UNIT V CONFLICT MANAGEMENT AND ETHICS IN INTERNATIONAL BUSINESS
MANAGEMENT
Disadvantages of international business – Conflict in international business- Sources and types
of conflict – Conflict resolutions – Negotiation – the role of international agencies –Ethical issues
in international business – Ethical decision-making.

TEXT BOOKS
1. Charles W.I. Hill and Arun Kumar Jain, International Business, 6th edition,
Tata Mc Graw Hill, 2009.
2. John D. Daniels and Lee H. Radebaugh, International Business, Pearson
Education Asia, New Delhi, 2000.
3. K. Aswathappa, International Business, Tata Mc Graw Hill, 2008.
4. Michael R. Czinkota, Ilkka A. Ronkainen and Michael H. Moffet, International
Business, Thomson, Bangalore, 2005.
5. Aravind V. Phatak, Rabi S. Bhagat and Roger J. Kashlak, International Management,
Tata Mc Graw Hill, 2006.
6. Oded Shenkar and Yaong Luo, International Business, John Wiley Inc, Noida, 2004.

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